Urban Pollution

IBR has developed differing and complementary technologies to protect the skin from the damaging effects of pollution.
 
IBR-UrBioTect is protecting from multiple aspects of urban pollution including detoxification via deactivation of pollutants, demonstrated here through reduction of HEV-induced ROS production, chelation capacity; and increasing viability of micro algae in the presence of pollution, partially via detoxification and pre-biotic benefits. It shows ability to repair and reverse the effects of pollution in a clinical study in a smoking environment (cigarette smoke). All together leading to beautiful, healthy, balanced skin.
 
IBR-Gapture® has been shown to strengthen and tighten the skin gap junction connections and thereby reinforces the skin's barrier. This shields our skin from the harmful effects of urban pollution by preventing penetration of pollutant and particulate matter into the skin.
 
IBR-Pristinizer® prevents skin damage from urban pollution by activating detoxifying pathways within the cells which neutralize absorbed pollutants. IBR-Pristinizer® has been shown to activate anti-oxidant and anti-inflammatory pathways in cells, and protects cells from damage to DNA caused by urban pollutants thereby extend their resistance and healthy survival.​

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This website is designed to provide R&D and product development information on ingredients supplied by IBR as raw materials for cosmetic, food and other industries. This website it is not designed to satisfy information requirements of consumers making use of the final product. This website is accessible from many geographic locations, and the information contained herein is not applicable to, nor intended to satisfy, the legal/regulatory requirements of all countries. Nothing in this website is to be construed as the making of claims regarding the use of finished consumer products comprising IBR ingredients. Each manufacturer is responsible for ensuring that the claims made for and use of its products comply with the regulatory requirements of the countries in which it markets its products.

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