Urban Pollution

IBR has developed differing and complementary technologies to protect the skin from the damaging effects of pollution and light.
IBR-UrBioTect is protecting from multiple aspects of urban pollution including deactivation of pollutants, demonstrated here through reduction of HEV-induced ROS production, chelation capacity; and increasing viability of micro algae in the presence of pollution, partially via detoxification and pre-biotic benefits. It shows ability to diminish the effects of pollution in a clinical study in a smoking environment (cigarette smoke). All together leading to beautiful, healthy, balanced skin.

IBR-Gapture® has been shown to help tighten the skin and thereby reinforces the skin's barrier. This shields our skin from the harmful effects of urban pollution by preventing penetration of pollutant and particulate matter into the skin as well as maintaining skin hydration.
IBR-Pristinizer® helps preventing damage to the skin from urban pollution by activating natural detox pathways which neutralize absorbed pollutants. IBR-Pristinizer® also help supporting the skin’s natural ability to defend from oxidative stress and irritation thereby extends the skin resistance and healthy appearance. ​​

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